3 of My Favourite Beginner SEO Resources

I’m not a search engine optimisation (SEO) expert by any means, but as a copywriter who specialises in digital content, I need to know a thing or two about writing copy which is optimised for the search bots. Most of my SEO know-how has been mined from the internet and I’d love to share my favourite resources with you. Continue reading “3 of My Favourite Beginner SEO Resources”

How to Write a Copywriting Brief

Over the years I’ve worked with briefs of all shapes and sizes. Some have been so detailed that they’re almost an article in themselves. Others have been so short that I’ve had to make guesses as to what the client is looking for. There isn’t really a right or wrong way to  create copywriting brief, but ideally you need to divulge enough information that your copywriter gets the content right the first time, without making it so complex that the copywriter can’t put their own creative mark on the work. After all, a copywriter’s job is to take your ideas and develop them into compelling, engaging content. Continue reading “How to Write a Copywriting Brief”

Keyword Density and The Value of Synonyms

Keyword density is a tricky thing. On the one hand, we need to include a keyword in a web page more than once to tell Google what our content is all about. On the other, if we stuff that keyword into our content too frequently, Google could mark us as dirty, filthy spammers and inflict penalties on our site. The trouble is, Google doesn’t have a specific guideline as to the optimum keyword density for SEO success. Continue reading “Keyword Density and The Value of Synonyms”

How Many Words? Choosing Optimum Content Length

Deciding on a word count for your online content can be a little tricky. On the one hand, we want content to be meaty enough to indicate to Google and Bing search bots what the web page is all about and prove that it’s a source of valuable, high quality information. On the other, it’s important to provide a good experience for your website visitors, too.

The truth is that us humans have a pretty limited attention span when browsing the web; we want the facts and we want them now. Continue reading “How Many Words? Choosing Optimum Content Length”

Tame Impala: Let It Happen Single Review

When I first heard Tame Impala’s latest single I was a little underwhelmed. Compared to some of their previous addictive tracks such as ‘Elephant’ and ‘Half Full Glass of Wine’ it seemed to lack energy and individuality. It was too toned down, too plain and simple for a band known for its fuzzy guitar riffs, trippy synth and psychedelic melodies. Yet after listen number two, things started to fall into place. Continue reading “Tame Impala: Let It Happen Single Review”

Queens of The Stone Age: Get Drunk, Get Laid & F**king Do Cool Sh*t

Everyone at some point wants to be in a band; it may be when they’re 15 and playing air guitar in front of the mirror whilst discovering Hendrix, or when they’re 30 and they’ve realised their youth has passed them by, or 50 and still believing they have must have some kind of deeper purpose in life and that purpose may well be music. I don’t believe there is anybody, no matter of their age, gender, job or class, who hasn’t wanted to be pop star, rock star or badass band member. If there is somebody, I wouldn’t want to know them. Continue reading “Queens of The Stone Age: Get Drunk, Get Laid & F**king Do Cool Sh*t”

Jack White: 21st Century Bluesman

Jack White’s music has varied between rock, folk, experimental and alternative, but the roots of it lie in blues. He has admitted that in 1999, after The White Stripes’ first album release, he made it his mission to modernise the blues and continue the blues legacy into a new century. Perhaps it is down to the way in which White incorporates several different genres of music into his sound that makes his version of the blues popular, or perhaps it is simply because he himself – exotic yet homely, gothic yet traditional – is strange and interesting enough to make people want to listen. Either way, he’s worth $30million; we must assume that he has sold plenty of records and that people across the world are enjoying his modern take on the blues. Continue reading “Jack White: 21st Century Bluesman”


People told me my fear of boats was an irrational one. I said one word and one word only to these people; Ti-Fucking-Tanic.

The very premise of boats is, to me, ridiculous. They are made of metal. And they’re supposed to float. I’ll admit I’m not big on physics, but common sense tells me that metal is heavy and dense and sinks to the bottom of water. And no matter how much any scientist tries to explain to me that the construction of a boat allows it to glide gracefully on top of the water rather than get swallowed up by it, I believe that boats are deadly, unnecessary forms of transportation. Continue reading “Boat”


The pink blueberry was hanging alone at the end of her branch whilst all her blue peers clustered together and giggled and sniggered. She was the butt of their jokes once again, simply because she was a different colour.

‘Hey pinky, what’s up with your pigments? Where’s your anthocyanin?’
‘It got washed away cos she’s been anthoCRYanin!’ Continue reading “Blue”


Bill had been living in London for two weeks when he was suddenly struck with an overwhelming feeling of loneliness. He didn’t have any friends in the city and it was harder than he thought it would be to get to know the people he worked with. They all seemed so closed off and although they were polite enough to make idle chat about their weekends and their hobbies, they maintained an attitude that said ‘I have enough friends, thanks. I don’t need friends at work.’ Continue reading “Billboard”